I heard it again on the radio the other morning; a talk show DJ told a caller that climate change is a natural thing and there was nothing we could do to stop or change it. There continues to be a widespread psychological reactance against hearing that humanity could heat the planet through our lifestyle choices.
I’ve continued falling back onto economic arguments at my job; when people want to shut their ears to hearing that we’re in an environmental quagmire, they will still listen to “Look, we could save lots of money if we do this…”
This CNET News article from Will Sturgeon sums up some of the environmetnal IT economic arguments very well; let’s keep selling environmental responsibility from any angle that works!
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